K-Wood runs a tight ship. They have tireless sales professionals, a resourceful marketing team… and they consistently deliver outstanding results for their customers. We started working with K-Wood Kitchens when they decided they wanted a dedicated specialist to help them increase the number of leads they could send to their sales team while freeing up their marketing resources to focus on other areas.

Thanks to their savvy marketing team, K-Wood uses multiple channels to generate leads, including Google Ads. They’re not 100% dependent on any platform to sustain their business. However they didn’t have great visibility into their lead funnel – they were ready to invest money into growing their business, but needed to create a solid business case to do so. 

Our goal was to help them generate more high-quality leads for their sales team and help them decide if investing in Google Ads made sense. They started-off with a small budget to test the waters.

We started by adding some code to their website that showed them exactly how many leads we were generating with our campaigns so they could measure the effectiveness of their advertising investment. 

Leads

The campaigns generated profitable leads from the first month, and never failed to generate leads in any given month (that dip in April 2019 was a problem with Google’s tracking code, not the campaigns🙃). Over the course of the next 20 months, we continued to increase the number of leads on a quarterly basis, adding up to an increase over the first month of 880%😲! 

Cost Per Lead

One of the primary goals of almost all our campaigns is to drive down the cost of leads – we’re always aiming to make our clients’ investment work as hard as possible.

With K-Wood, we were able to drive down the cost per lead by 72%. This meant they were getting over 350% more leads for the same advertising budget than they started with! 🚀

Ad Spend

After 6 months, K-Wood was convinced. They saw the results with their own eyes and were ready to step it up to the next level. They upped up their ad spend by over 200% and continued to see ever-improving results – increased leads at a lower cost. 

When we started working with Continental Hair, we knew we could reduce their account’s Cost-Per-Action (CPA). This is the amount of money it cost to acquire a single lead. Over the course of the next 9 months, we helped them reduce their CPA by over 87%, drastically improving their ability to generate leads and to help them make the most out of Google Ads.

Continental Hair uses Google Ads (formerly AdWords) Search and Display ads to find women interested in a free hair consultation. When someone clicks on their ads, they’re taken to a dedicated landing page where they can either fill out a contact form or call Continental Hair directly. Either of those actions is considered an Action.

Our primary interest was to reduce the CPA in their Google Ads account, since this meant they got more leads for the same amount of ad spend.

Cost Per Action (Lead)

By making incremental improvements to their Google Ads account set up by another agency, we reduced Continental Hair’s CPA by over 87%! This allowed us to get more than 8X as many leads for the same budget. 

Cost Per Click

One way in which we did this was by reducing their Cost Per Click (CPC) through more precise targeting, more engaging ad copy, and careful keyword selection. 

Click-Through Rate

You can see here that we more than doubled the Click Through Rate for the campaigns as well, which was an indicator that we were on the right track.