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Frequently Asked Questions
This section should probably be called “Answers to Frequently Asked Questions”
Questions About Websites
How much do you charge for a website?
Our website prices start at $4000. If you’re a one-man or one-woman show, this could be all you need. A small business can expect to be in the $6000-$12000 range, depending on how much customization you want, how large and/or complex the site will be, etc.
How Long Does It Take To Build A Website?
“I am extraordinarily patient, provided I get my own way in the end.” – Margaret Thatcher
Most of our websites take about 2-3 months from the day we start work on the project. The fastest we’ve ever gotten a site up was 3 weeks. The longest was 8 months.
Timelines depend on things like:
- How many revisions are required
- How large/complex the site is
- How fast you communicate and are able to provide things like images, video, copy, and decisions.
How Do You Build Websites?
We build websites using WordPress CMS and WordPress themes. We’ve found that this strikes the best balance of price, performance, usability and expandability.
We use child themes to customize themes to fit client needs while still making it easy to update your website.
Lately we’ve been using Divi to put sites together. It helps us develop faster, make changes faster, and is still flexible and fast-loading.
Questions About Ads Management
How much do you charge for advertising?
Pricing for basic Google Ads account management starts at $750/mth. This is sufficient for accounts with a single location in a single country. We also offer packages to accommodate your needs if you have multiple locations within a country, or want to target more than a single country.
There is also a $850 one-time amount for campaign creation & setup. We do this in lieu of a fixed-term contract, since our clients invariably prefer to have this flexibility.
Do I Have to Sign A Contract?
We don’t ask our clients to sign multi-month contracts. Instead, we charge an up-front amount for research and setup. We’ve found that this works best for both us and our clients.
However advertising campaigns are best viewed as long-term projects since they grow more effective and efficient over time. We generally advise a minimum of 3-6 months to start seeing optimal results.
How much should I spend on my ads?
It depends on goals, of course. But if you’re asking this question, consider that most local businesses ought to be spending at least $300-$500 per month in ad spend to see good results.
Part of the reason for this is that campaigns get refined by looking at trends that show what works and what doesn’t. Every business is different, and what works for one advertiser may not work for another. If an account is only spending $100/month, it may take a long time to see clear patterns on which to base account changes.
If you’re still not sure, just contact us to find out.