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gfaa-fvaa.com

gfaa-fvaa.com

Website ReDesign: gfaa-fvaa.com

Website Design and Development

The Green Fund of the Aboriginals of America had an important presentation coming up and wanted a professional-looking website that delivered their message clearly and concisely. They wanted the design to reflect their First-Nations identity and heritage, while also speaking to their mission of sustainable initiatives. 

The site needed to be available in both English and French.

And they also had a very short timeline – they needed the site to be up within 2 weeks! 

Working to support Front Door PR’s campaign for GFAA, BaseLayer and FDPR collaborated to get the site up on-time and with widespread approval of the stakeholders. 

Other Projects

Continental Hair

Continental Hair

Website Redesign

Continental Hair

Continental Hair is the premier wig and hair replacement salon in Toronto. A family-run business since 1963, they’ve developed a reputation as the first choice for discerning clientele in Toronto and the surrounding area who are looking for top quality human hair wigs and hair replacement systems.

While other brands may provide cheaper products for women looking for costume wigs or fashion accessories, Continental Hair’s clientele consist of women experiencing medically-related hair loss, such as alopecia, tricotillomania,  telogen effluvium, or chemotherapy-related hair loss.

Michael Suba, owner and president of Continental Hair, prides himself on having the best quality hair available on the market, the most innovative hair-replacement products, and the top stylists in Toronto. In fact Continental Hair has become so successful that it has been granted an exclusive salon in Sunnybrook Hospital, and as of 2017 has opened a salon in Sarnia, Ontario to service clientele that had been coming from as far as Southwestern Ontario and Michigan.

Website Design and Development

Mr. Suba recognized that his brand’s premium reputation needed a premium representation online. BaseLayer did a complete redesign and development of continentalhair.com, showcasing their premium products in such a way that made it easy to shop either by product category or the 3 primary medical conditions faced by their clientele.

Continental Hair’s design was influenced heavily by their large portfolio of professional photography. They had wisely invested in high quality photography, using their own clientele as models, and we made every effort to leverage that investment.

In addition, a key consideration was to help users easily navigate to any part of the website, while showcasing key areas of interest on the homepage of the website.

We also wanted to maximize the website’s ability to generate leads, so contact forms were placed liberally throughout the website, making it easy for website visitors to contact the company to set up a free consultation.

Search and Display Marketing

One of Continental Hair’s key marketing channels is Pay Par Click Advertising. Continental Hair reaches customers searching for hair replacement solutions and positions themselves in front of customers right when they are searching for solutions.

They also use display and video advertising on AdWords, Facebook, and YouTube to grow their brand awareness in the regions where most of their customers live and work. Used in conjunction with other marketing channels such as Television and Social Media, this strategy has helped Continental Hair grow consistently year after year.

With BaseLayer’s help, Continental Hair continually drops their cost of aquisition for new clients. By continually improving and refining ad targeting, creative, and ad delivery, along with eliminating wasted ad spend, we help Continental Hair ensure that their investment in platforms like AdWords and Facebook advertising becomes ever more profitable over time.

 

Other Projects

teresacirillo.com

teresacirillo.com

Website Design

Teresa Cirillo

Teresa Cirillo is an incredibly busy and successful woman. She’s an accomplished musician, vocal coach, author, and entrepreneur. With her coaching business exploding, Teresa needed her own website to help her manage her messaging and act as a hub for her marketing efforts. 

She wanted a crisp, clean, and professional design. Being a musician, she also appreciated the need for her website design to incorporate a sense of flow.  She chose a single-page site to keep things simple and easy to navigate, but wanted the ability to expand the site as her business grew. 

Teresa needed her people who come to her site to be able to do several things:

  • Learn about her
  • Purchase her book
  • See her tour schedule
  • Inquire about coaching and other engagements

Other Projects

laurenferraro.ca

laurenferraro.ca

Website Redesign

Lauren Ferraro

Lauren Ferraro is a high-sought-after public speaking coach in the Toronto area. She already had a website that she liked and didn’t want to invest in a whole new website. However she felt her site lacked a bit of ‘oomph’ and didn’t quite match her vivacious personality. 

Working within her existing WordPress theme, we took the new photographs from her latest shoot, added some personality to the homepage layout, colours and typography, and gave her site a quick and inexpensive face lift. 

Other Projects

Enhanced Mobility

Enhanced Mobility

Website Design

Enhanced Mobility

Website Design and Development

Enhanced Mobility is a small family-run business with a tight budget. The company imports advanced mobility devices, such as wheelchair power add-on systems, powered stair climbers, and other specialty transport devices from Europe for sale to the Canadian market. 

They are a new company with a small budget but recognized that a website was a top priority for them. Their website, enhancedmobility.ca, is the central hub of their marketing efforts. It gives them full control over their branding, messaging, and content. It also gets them exposure to prospective customers via traffic from search engines, social media, and other websites. And it’s a helpful credibility piece when reaching out to clients and partners directly. 

Their website is also tied in with Google Analytics, so they’re able to discover insights about the types of people who are interested in their products and how they might be able to reach more of them. 

 

Other Projects