by Mike Davidson | Jan 23, 2019
Website ReDesign: gfaa-fvaa.com
Website Design and Development
The Green Fund of the Aboriginals of America had an important presentation coming up and wanted a professional-looking website that delivered their message clearly and concisely. They wanted the design to reflect their First-Nations identity and heritage, while also speaking to their mission of sustainable initiatives.
The site needed to be available in both English and French.
And they also had a very short timeline – they needed the site to be up within 2 weeks!
Working to support Front Door PR’s campaign for GFAA, BaseLayer and FDPR collaborated to get the site up on-time and with widespread approval of the stakeholders.
by Mike Davidson | Aug 11, 2018
Teresa Cirillo is an incredibly busy and successful woman. She’s an accomplished musician, vocal coach, author, and entrepreneur. With her coaching business exploding, Teresa needed her own website to help her manage her messaging and act as a hub for her marketing efforts.
She wanted a crisp, clean, and professional design. Being a musician, she also appreciated the need for her website design to incorporate a sense of flow. She chose a single-page site to keep things simple and easy to navigate, but wanted the ability to expand the site as her business grew.
Teresa needed her people who come to her site to be able to do several things:
- Learn about her
- Purchase her book
- See her tour schedule
- Inquire about coaching and other engagements
by Mike Davidson | Jul 11, 2018
Lauren Ferraro is a high-sought-after public speaking coach in the Toronto area. She already had a website that she liked and didn’t want to invest in a whole new website. However she felt her site lacked a bit of ‘oomph’ and didn’t quite match her vivacious personality.
Working within her existing WordPress theme, we took the new photographs from her latest shoot, added some personality to the homepage layout, colours and typography, and gave her site a quick and inexpensive face lift.
by Mike Davidson | Jul 6, 2018
Website Design and Development
Enhanced Mobility is a small family-run business with a tight budget. The company imports advanced mobility devices, such as wheelchair power add-on systems, powered stair climbers, and other specialty transport devices from Europe for sale to the Canadian market.
They are a new company with a small budget but recognized that a website was a top priority for them. Their website, enhancedmobility.ca, is the central hub of their marketing efforts. It gives them full control over their branding, messaging, and content. It also gets them exposure to prospective customers via traffic from search engines, social media, and other websites. And it’s a helpful credibility piece when reaching out to clients and partners directly.
Their website is also tied in with Google Analytics, so they’re able to discover insights about the types of people who are interested in their products and how they might be able to reach more of them.